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I used to just put this on sandwiches and veggie burgers and such, which was great. But I started coming across more non-vegan recipes with mayo in it; creamy pasta bakes, cole slaw, dips, potato salad. It works great with all those things. Kind of don't remember what mayo tastes like, but I don't remember loving it so much. I find myself adding the requisite amount in the recipe and then licking the spoon like a dog.